The On The Grind Mixtape program establishes a level playing field where an independent artist with good music can get the a BIG promotional push. Every quarter we put out a new mixtape release containing 15 of the hottest records we can find from independent artists. 5,000 physical copies are pressed up and distributed in the streets of Atlanta in conjunction with a huge online promotional campaign including Coast 2 Coast Mixtapes, MP3Waxx.com, Live Mixtapes, DatPiff, Text Blasts, Email Marketing, Blog Submissions, Twitter, Myspace, Facebook and more.